Sometimes it pays off to do some unusual marketing. This won’t be anything major, but as far as guerrilla marketing efforts go, I think this is cute (and free):
I put a label that says “buy me on Amazon” on the back cover and inside cover of 10 books. I then left a copy In each of the children’s bedroom models at IKEA. With the tens of thousands of people that walk through the store every weekend, and all the kids to go there with their parents… I figure for the expense of 10 bucks, it’s worth the visibility.
I was a little nervous that the workers in the store would remove the books… But as I was going back and taking pictures, I literally saw one of the workers walk up to one of the books and straighten it out to make it look nicer on the pillow. I think they’re pretty safe LOL
