As I’m coming out with more titles that are completely unique to each other, I’m starting to have a bit of fun adding in small Easter eggs. For example, in this updated spread from “Beware of the Nose-Biting Monster” (which is just about to go to press), I’ve asked illustrator Luis Peres to include a subtle prelude to another book that is currently in production, called “The Bear and the Fern.” Check out the framed picture in the bottom right of the “Monster” spread.
These things can be fun to add…but down the line they can also be good marketing tools for getting people talking.